In the case of the Hyundai Santa Cruz, a four-door truck launched in 2021, two muted earth tones - Blue Stone and Sage Gray - are among the quickest-selling colors of the six that Hyundai offers on the truck, said Derek Joyce, a spokesman for Hyundai Motor North America. One way to measure success is to look at how quickly vehicles painted certain colors are selling. “When there is so much traffic, and it is literally increasing in the last few months astronomically - and almost unbearably - to have less red and orange is maybe good.” “I think the color is calming I think this color is very soothing,” said Tara Subkoff, an artist and actress with credits including “The Last Days of Disco” who drives a Porsche Panamera painted a subdued gray called Chalk. And car critics see in them the expression of drivers’ contradictory desires - to stand out while also conforming. To other observers, they have a quasi-military feel, reflecting the craze for all things tactical. To some design experts, the colors represent harmony with nature. Companies including Porsche, Jeep, Nissan and Hyundai now offer this sort of paint.Īutomakers say these earthy shades convey a sense of adventure - stealthiness even. And it’s a look that’s gone - over the course of a decade - from rare to near ubiquity in car-obsessed Los Angeles. The hues are muted earth tones - grays, tans, browns and others - that lack the light-reflecting metallic flake that is typically mixed in with car paint. There are many descriptions for a new style of car paint that has become popular in recent years, but none quite captures the essence of the know-it-when-you-see-it look.
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